OBSESSED was started in 2019 as a lifestyle brand created for a community of like-minded individuals to exhibit their automotive artistry. It all started with a shared desire to celebrate unique car builds and has since evolved into a creative outlet for the automotive community, fostering an environment where innovation, art, and expression can thrive in harmony.
Founded upon this dedication to creative expression, Obsessed has now expanded its focus into fashion. Every collection is created with meticulous quality and craftsmanship, and represents the brand’s commitment to both the enthusiast and the creative. The designs pay homage to conceptualized artistry, where minimal aesthetics is blended with timeless elegance.
At our core, our mission has been and will always be, the cultivation of a platform to showcase artwork that resonates with our ethos - Stay Obsessed.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™